Phase 3 Marketing & Communications is an integrated marketing and public relations agency that partners with hospitality, lifestyle, real estate, and consumer brands to develop strategic communications campaigns. During my internship, I gained hands-on experience supporting multiple client accounts while learning the full public relations process. This included media research and content development, as well as campaign execution and client communications.
Challenge
Agency work requires balancing multiple clients, deadlines, and communication styles simultaneously. Every client had different objectives, audiences, and brand voices, requiring quick adaptability, strong organization, and attention to detail while supporting campaigns across multiple stages of development.
Objective
Support the public relations team in executing strategic communications initiatives while gaining hands-on experience in media relations, content development, influencer engagement, and campaign coordination across hospitality and lifestyle brands.
Agency Experience
Drafted social media content.
Created one-sheets.
Wrote announcement emails.
Completed Hootsuite training.
Content Development
Clipped press coverage for client reporting.
Wrote press releases.
Developed media briefing books.
Created executive biographies.
Media Relations
Built influencer databases.
Drafted outreach emails.
Researched partnership opportunities.
Influencer & Outreach
Event & Client Support
Coordinated wedding photoshoot vendors.
Researched community events.
Developed calendar listings.
Organized event recommendations.
Reflection
Phase 3 taught me how much coordination happens behind every successful campaign. I learned that public relations extends far beyond writing a press release; it requires organization, relationship building, adaptability, and attention to detail across every stage of the process. Working on multiple client accounts strengthened my ability to switch between brand voices, manage competing priorities, and contribute to collaborative projects in a fast-paced agency environment.
Looking back, this internship became the foundation for my understanding of public relations. It gave me confidence in my writing, exposed me to media relations, and showed me how strategic communication can shape the way brands connect with their audiences. Many of the skills I developed during this experience continue to influence the way I approach marketing and public relations today.
