Black and white crosshair or radar target symbol with concentric circles and a central arrow pointing inward.

Reach Records

A diverse group of ten people posing together, some with sunglasses, dressed in casual and stylish clothing, against a plain light background.

Reach Records is an independent record label known for developing artists and creating meaningful cultural impact through music. As a Public Relations Intern, I supported media outreach, artist promotion, event coordination, and communications efforts while collaborating with the PR team on campaigns that strengthened relationships between artists, media outlets, and audiences.

My Focus Areas
Two young adults enjoying music, one sitting on a chair with a camera, the other sitting on the floor with headphones, surrounded by vinyl records and a turntable.

  • Increase artist visibility.

  • Build relationships with media.

  • Coordinate promotional campaigns.

  • Support public relations initiatives.

  • Ensure successful event execution.

Objective

Close-up portrait of a man wearing a patchwork bucket hat and a striped sweater, holding the brim of his hat with both hands, against a green background.

  • Building media lists

  • Researching journalists

  • Pitching media

  • Monitoring coverage

  • Organizing press contacts

  • Following up with creators

  • Assisting with press outreach

Media Relations

A woman with long dark hair smiling and holding a pen in front of a decorative wall with striped wooden slats.

  • Campaign support

  • Brand messaging

  • Press materials

  • Communication strategy

  • Research

  • Competitive analysis

  • Press kits

  • Brand consistency

Public Relations

A male singer performing on stage, holding a microphone close to his mouth, with a dark background and stage lighting.

  • Communicating with artists

  • Supporting artists’ needs

  • Coordinating schedules

  • Helping prepare promotional materials

  • Cross-functional communication

Artist Relations

My role was to help translate the stories behind Reach Records and its artists into meaningful experiences that connected with audiences through media outreach, social content, and strategic communications.

A woman with long, wavy blonde hair wearing a black sequined dress posing in front of a black backdrop with various sponsor logos and a large golden Grammy statue. 
Video Content Samples

COO Katie Alberts

Close-up of a green laser beam emitting from a laser device labeled with safety and certification stickers, with a person wearing a white bandana in the background.

Can You Guess The Song?

Woman in a shiny brown dress holding a small, beaded handbag on a red carpet at an event with logos of Mastercard, United Airlines, People, and other sponsors on the backdrop.

SV President Dee Diaz

A young man with curly hair, wearing large black sunglasses, a black fuzzy coat, and earrings, posing against a dark background.

Most Underrated WhatUpRG Song

Portrait of a woman with long wavy reddish-brown hair, smiling, wearing a gray top and large earrings, standing in front of a white background with purple music notes and text.

A&R Director Alexandria Dollar

Man in formal suit, gray tie, and white shirt, wearing a black cap with the word 'BOOTBACK' and a tag, talking on an old-style landline phone, holding a smartphone in his other hand, with a surprised expression.

Andy Mineo Promotes His Single To Strangers

Still Graphic Samples
A man singing into a microphone on stage with intense lighting behind him, wearing a dark hoodie with white text.
A person with dreadlocks wearing sunglasses, a black headband with a kangaroo logo, a red fleece jacket, and layered necklaces, on a red background with the text 'Here's what people are saying about Pray For Atlanta' and an arrow.
Screenshot of various social media comments praising rap music and artists, mentioning Drake, Lil Durk, and the quality of music.
Screenshot of a social media post with three comments praising a music or visual project, mentioning gospel rap, with emojis including fire, laughing face, and flames.
Screenshots of social media comments praising rapper 1K Phew for his gospel rap album, with comments expressing inspiration and admiration.
A man in a black leather jacket with jewelry, raising his right hand, partially covering his face with shadows cast by sunglasses, against a dark background with a greenish hue, with lyrics overlaid at the bottom of the image.
A black background image with large gray text reading 'JIREH FOREVER PROVIDER'. Below, smaller white text displays a song lyric about God's love and faithfulness, titled 'Song of the Day', dated February 26.
Design with gradient background in green, yellow, and orange hues featuring the word 'ALTAR' in large white letters, with a poem about the altar below and the word 'HULVEY' at the bottom.
A poem or hymn titled 'HOLES' by Hulvey, with lyrics about spiritual themes, placed on a textured orange background. 
Results & Impact

Throughout my internship, I was entrusted with opportunities that extended beyond traditional public relations support. From strengthening media outreach and leading social media initiatives to proposing new creative ideas, I contributed to projects that helped amplify Reach Records' digital presence while supporting the promotion of its artist roster. My work focused on creating meaningful connections between artists, media outlets, and audiences through strategic communication and authentic storytelling.

Highlights of my contribution include:

  • Supported public relations and marketing initiatives for all 10 artists on the Reach Records roster.

  • Created and managed 20+ social media posts across Instagram, Facebook, X (Twitter), Threads, Snapchat, YouTube, and other digital platforms.

  • Researched and pitched 15+ podcasts, radio stations, and media outlets, generating multiple positive responses and expanding promotional opportunities for artists.

  • Conceptualized and launched a dedicated YouTube lyric video channel, which has generated 13,000+ views.

  • Led the "Women of Reach" social media series, offering audiences a behind-the-scenes look at the women driving the label's success and increasing community engagement.

  • Identified an opportunity to expand the label's reach within the Latin music community by recommending artist Kenny Rivers, resulting in a collaborative studio session with Reach Records.

  • Developed media contact databases and podcast outreach lists that continued to support the PR team's efforts after my internship concluded.

  • Earned recognition from leadership for my work ethic, creative thinking, communication skills, and willingness to take initiative on new projects.

Reflection

My time at Reach Records reinforced that great public relations is built on trust, creativity, and relationships. Working alongside artists, executives, and creative teams taught me how important it is to understand a brand's identity before communicating it to the world. It also showed me that great ideas can come from anyone when they're willing to speak up, collaborate, and approach challenges with curiosity.

Reach Records Website
A young woman with long dark hair holding a microphone in an indoor setting, smiling and wearing a light blue shirt over a white top.